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Personalization
Marketers,
fundraisers and other direct mail professionals know that nothing piques
a readers interest more than seeing their name in print. Especially when
their name is peppered throughout your marketing letter. Laser personalization
allows for the inclusion of variables - signatures, photo's, graphics,
or even paragraphs dependant upon the data for any given record. Combine
personalization with a good database and you have the ultimate combination
for a successful direct marketing campaign.
While commonly used in #10 window envelope packages where the first page of a letter is personalized in this manner, at MPI we can offer the same personalized content on everything from postcards to self-mailers. With our array of continuous and sheetfed laser printers and Scitex inkjet systems there is no reason not to include personalized copy and graphics in your next direct marketing campaign.
For more on the capabilities of our various systems, please select a link below.